Category Archives: HyperTV
Local TV is set to become a big issue in Britain in the next couple of years.
After the abortive IFNC (Independently Funded News Consortium) bids that the last government initiated, Jeremy Hunt the new Secretary of State for Culture, Olympics, Media and Sport has asked Nicholas Shott, Head of UK Investment Banking at Lazard to look into the issue of local TV with the aim of DCMS to set out a local media action plan for autumn 2010.
This is on the back of the report he commissioned by Roger Parry when in opposition on the potential for local TV in the UK (as reported here in the Guardian). It all adds up to some potentially serious changes to the media landscape in the UK, particularly as it strongly fits with the bigger political issue of the Governments, more localism.
Roy Greenslade, as usual has some well informed points to make on the issue
Heres Mr Hunt announcing his thoughts on local TV and the intended relaxation the cross media ownership rules that the big players want to make it work.
Here’s an interesting series of videos from Wellcomemat on the future of local video.
It consists of a panel discussion involving; Richard Blakeley – Video Editor | Gawker Media, Kelly Roark – VP Interactive Sales & Development | HGTV/Frontdoor, Teddy Stoecklein – Creative Director & Video Producer, BBDO, Doug Heddings – NY Real Estate Broker, TrueGotham.com, Andrew Kaplan – Business Development Manager, TURNHERE.com
Dan Sabbagh in the Times describes Roger Parry’s plan presented to the Conservative party on ideas for hyperlocal TV based on the Canadian model. This is a low cost, pro-am solution, mixing UGC and professional staff producing cable TV for towns of 6000 or more. Putting the usual ‘quality’ issues to one side, I can see a real future in this model in the UK. Particularly, a) if it involved good quality syndication, b) partnenrhsips with the regional press and perhaps c) a technology platform provided by the BBC. I’ve no doubt that it would be geographically very patchy (what isn’t) and would be more successful in some areas than others, but if we get ubiquitous broadband and a real Digital Britain I can’t really see what can stop it.
At the very least it challenges the conventional view in Britain that local television is defacto regional television. If there was ever a case for re-examining the meaning of a concept it is ‘regional television’. This analogue driven idea is one of the main barriers to new thinking in television news in the UK. TV folk have got to get past ‘regions’ as anything more than vague administrative units that have barely any meaning in peoples lives. Some like Cornwall or the Lake District may have strong historical or cultural roots and dynamics, but something like the North East England is just a vague bit of geographical shorthand that really doesn’t stand scrutiny, particularly in a digital world.
Here is a second article form The Times about it; Tories plan 80 city-based TV stations for local news
Or Download the paper from the Conservative party website
Anyone interested in creating live niche TV could do worse than checking out Ustream You pretty much create an account, plug in a video device hit ‘Broadcast Now’ and off you go. It really couldn’t be any simpler. This seems a really good way for newbies to try out their ‘broadcasting’ skills before they ‘scare the horses’ or for anyone who already has a text audience to plan synchronous video broadcasting to them. If you use it let me know how you get on.
This is how they describe it, “Ustream.TV is the live interactive video broadcast platform that enables anyone with a camera and an Internet connection to quickly and easily broadcast to a global audience of unlimited size. In less than two minutes, anyone can become a broadcaster by creating their own channel on Ustream or by broadcasting through their own site, empowering them to engage with their audience and further build their brand. Click here to start a broadcast now or learn more about broadcasting.”
I do think it is awfully sweet that they take the trouble to describe their platform as ‘one-to-many’, just in case any of the youngsters out there don’t realise that the media can actually work that way!