Spanish-language newspapers in NY and LA to train bloggers to report and sell ads
Now this is interesting and really gets to the heart of the challenge of replicating the existing cultural and business models of newspapers and their on-line future. “ImpreMedia, the nation’s No.1 Spanish-language online and print news publisher, announced today its plans to introduce hyperlocal coverage, initially in New York and Los Angeles, via community blogging partnerships”. This includes an impressive four week training course for bloggers in hyperlocal journalism and media sales, “El Diario La Prensa in New York and La Opinion in Los Angeles. Mr. Paton said the company will also give the bloggers training in sales and create mutually beneficial sales arrangements.” Some may disagree with this from a professional point of view, but I can see the logic and potential.