Hyperlocal is not everything local (still)

Cory Bergman at Lostremote raises the perennial question as to “why is it that so many journalists keep confusing “hyperlocal” with local?” A theme that has been raised on hyperlcoalworld before.

Equally he notes the odd position of big media companies who seem to have a very vague grasp of physical geography and that “It seems that any site that’s not run by a major media company that covers local news is suddenly hyperlocal — MinnPost covers a state, Voice of San Diego covers a city and Loudoun Extra covered a county are frequently mislabeled.”

He also makes the perfectly sensible point that, “Neighborhood news sites are hyperlocal because they offer a new layer of granular coverage that isn’t available on local news sites:” or for that matter resourceable or manageable in a conventional media structure.  But are good news to nervous shareholders.


Posted on August 28, 2009, in Business models, Hyperlocal, Online news, Publishing. Bookmark the permalink. Leave a comment.

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