Hyperlocal news – its Pan-local really!

For anyone interested in understanding how a hyperlocal news site works should check out the interview by Matthew Sollars of CUNY of Mike Orren from Pegasus News the local news serice for Dallas-Fort Worth area.

What is interesting here is Mike’s concept of ‘pan-local’ coverge, which I think is a very sensible perspective. In essence its the idea that while it is vital to have a hyper-local core to your service you also need a wider context of news to complement this and demonstrate how these relate to each other. Mike also talks about the logistic difficulties of doing such a thing. 

Perhaps it illustrates another example where new kinds of partnerships and alliances may need to be developed if hyperlocal is really going to work.

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Posted on August 17, 2009, in Business models, Hyperlocal, Online news, Publishing. Bookmark the permalink. Leave a comment.

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