Hyperlocal news – its Pan-local really!

For anyone interested in understanding how a hyperlocal news site works should check out the interview by Matthew Sollars of CUNY of Mike Orren from Pegasus News the local news serice for Dallas-Fort Worth area.

What is interesting here is Mike’s concept of ‘pan-local’ coverge, which I think is a very sensible perspective. In essence its the idea that while it is vital to have a hyper-local core to your service you also need a wider context of news to complement this and demonstrate how these relate to each other. Mike also talks about the logistic difficulties of doing such a thing. 

Perhaps it illustrates another example where new kinds of partnerships and alliances may need to be developed if hyperlocal is really going to work.


Posted on August 17, 2009, in Business models, Hyperlocal, Online news, Publishing. Bookmark the permalink. Leave a comment.

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