National local, local-local and hyper-local – they are all local to someone!

I would like to recommend the lively and passionate discussion going on over at the Jackson Free Press about (amongst other things) the meaning of the word local. 

Editor-in-chief Donna Lad has taken issue with Shoplocal over the behaviour of large corporations and big brands and what she sees as unreasonable competition in small towns.  They have responded, outlining their conceptual model of local including; national local, local-local and hyper-local.

This is in itself fascinating enough. But I think the underlying tension between local community economic interests and national corporate interests is what is really interesting here.   An area of friction that I think hyperlocal news will return to again and again.

ps I am working on a nano-local message on a post-it note for my wife.


Posted on August 6, 2009, in Business models, Publishing. Bookmark the permalink. Leave a comment.

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