Hyperlocal blog found to be financially viable!
Here’s a very interesting post by Benet.J.Wilson on the ‘business model’ (don’t you hate the phrase) of a hyperlocal website (WestSeattleBlog.com) that is managing to balance the books (three cheers for them). I get the impression that part of their success is the fact that they are very active in their community and presumably know their advertisers and their customers very well. It sort of reminds me of newspapers in days gone by!
Here’s link to the original article from CUNY.